Key Account Manager, Adestra
Antony has been in direct marketing for the past 18 years starting off producing annoying upsell flyers that fall out of phone bills, to working for a lead gen agency; buying data, legitimising it and turning it in to leads. Now Antony works in Email Marketing Automation for Adestra; driving customer success through email marketing. He has also recently become a member of the DMA’s email council and sits on the DMAs GDPR Hub.
Panel Discussion: Europe, Privacy & the New General Data Protection
4.05pm - 5.00pm
Join our panel of industry experts for a wide-ranging discussion on key information challenges emerging from the EU’s General Data Protection Regulation (GDPR) in light of the UK’s impending exit from the EU. Get the inside track on the specific legal requirements and timescales of the GDPR, including the practicalities of the 'Right to be Forgotten', the 'Right to object to Automated Processing' and 'Privacy by Design', data portability vs data sharing, information governance, risk management and other commercial impacts that will affect all organisations operating in Europe.